Xobni and Social Networking

If you use  Xobni you will know something about the power of its email search facilities. However have you considered the value of using Xobni and Social Networking applications with analytics to find out how your customers interact with each other?

Like most people I build up a mental image of customers when exchanging emails and having phone conversations with them. From the tone of someones voice you, subconsciously, start to build a picture of them in your mind. Once you have exchanged email with your prospect Xobni goes to work on your behalf to gather some more data for you.

Xobni and Social Networking

If your customers use Social Networks like Linkedin or Facebook then Xobni will see if there is a public profile with the same email address. If it finds a matching profile you will see the picture, taken from the social networks public profile, displayed along with other profile information as part of their Xobni information. Now we know what the person looks like, or at least we have the image from their public profile which may not necessarily be the same thing. So when you turn up for that first customer meeting you know who you are looking for.

You can also find out a bit about any contact that you may have in common. This can be helpful as you may well find that you can leverage the power of an introduction or reference to that person from a common contact.

If your customer uses Twitter you can also follow their feed from within Xobni. Just click on the icon and you can see what they are Tweeting about.

If you want information about how Xobni collects and displays this information go to the Xobni site support pages.

Xobni Analytics

In the image on the right you can see part of the Xobni Interface, in this case showing the summary statistics for the contact that you are displaying. This shows the number of emails exchanged, in and out, it also shows the time of day that the person is most likely to respond to you. So know you know when they are most likely to be at their desk if you need to call them.

The little Xobni Logo shows the summary screen, which includes the threaded conversations, contacts and files that you have exchanged with that contact.

This Tab shows the number of email conversations that you have exchanged with the contact, in this case we have 167 conversations. In the summary on the right you can also see the number of emails within the conversation.

This tab shows the number of email contacts this person has which they share with you. The information on how this is gathered is on the Xobni Support Site.

What files have you exchanged with this contact? In this case there is a total of 43 files that we have exchanged by email. I use this section a lot, where I send out quotes to customers, its really simple to find the documents, PDF’s, Excel files etc that you have exchanged with them.

Xobni also has integration with Skype, Hoovers, Salesforce.com and Yahoo Mail and I am sure that the list of integrated applications will continue to grow.

Xobni Editions

There are now 3 different editions of Xobni, the original free version of Xobni, Xobni Plus and Xobni Enterprise. The functions described above are available in the Free edition of Xobni. Xobni Plus adds additional features, a comparison of the products is available on the Xobni site.

I hope that the article has given you an idea of how you can use Xobni and Social Networking within your business and shown some of the interaction between Xobni and Social Networking applications like Facebook, Linkedin and Twitter.

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