Have you ever wondered ‘Is my Website Effective?’
Having spent a lot of time and money on your website you probably look at the Google Analytics and think, ‘Is my Website Effective’? What do I need to do in order to make it more effective and to get more traffic. There are lots of people who do Search Engine Optimisation (SEO) who will tell you that they can get you to the top of Google.
The other week I came across Website Grader which gives your website a grade, between 0 and 100, to tell you how effective it is. The icon the the left shows the current grade, or effectiveness, of www.ComputerSpot.co.uk – it was 80% effective when I first came across WebsiteGrader. So you can see that by using the information in the Grader Report I have been able to improve the grade of ComputerSpot in a few short weeks and have helped to make my website effective.
Click on the Grade Icon and you can see the latest full report for ComputerSpot.
Is My Website Effective?
At the moment it is OK, it generates some traffic and it does what I wanted it to do, or so I thought. Now I have seen WebsiteGrader it has given me a lot of ideas of simple things that I can do to improve the effectiveness of the site and get more traffic.
At the moment I probably score round about B-, OK but could improve if he put in some effort. (Sounds very much like my old school reports) So we know that I can do more to make my website effective and generate more traffic, the question is where to start.
How Does WebsiteGrader work?
The people at HubSpot, who run WebsiteGrader, say:
The website www.computerspot.co.uk ranks 514,158 of the 2,971,275 websites that have been ranked so far.
A website grade of 83/100 for www.computerspot.co.uk means that of the millions of websites that have previously been evaluated, our algorithm has calculated that this site scores higher than 83% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data , website structure, approximate traffic, site performance, and others.
So there are things that I can do to make my website effective. The good news is that WebsiteGrader shows you how well you are doing on the different scores that your site has for the 50 different checks that combine to grade the effectiveness of your site.
What do I need to do to make my website effective?
First thing that you need is good content on your website. You can make your website more effective by including an active Blog, some of the items that add up in the grade of your site include:
- The number of pages that Google has indexed
- The Grade of the Blog, this gets run as part of the WebsiteGrader – Yes there is a BlogGrader
- The frequency of Posts on the site
- How easy the blog is to read – the simpler the content the better in this case
- The number of back-links to your posts
Optimise to make my website effective
You still need to use traditional ‘On Page’ Search Engine Optimisation to make sure that when Google finds your web pages it find something that it likes. So that is the stuff that the SEO consultants will keep talking about. This includes getting the Meta data right, using the right keywords and phrases, etc. All of these techniques will help me to make my website effective in attracting traffic.
If you are using WordPress for your website then plug-ins like SEOPressor and All in One SEO Pack will help you to improve your ‘On Page’ Search Engine Optimisation.
Domain Information to help make my website effective
Where your site is hosted, how long the site has existed and how long your before the domain is due for renewal all impact your website Grade. There isnt much that you can do about how old your domain is, but you can increase the time before your domain registration is due to expire. I hadn’t thought about either of these helping to make my website effective, but they all help.
Backlinks make my website effective
The other traditional item that helps me make my website effective is backlinks. Backlinks are simply links from other peoples websites back to your website. Historically Google used to just count the number of links pointing to your site, now they are much more clever about the use of Backlinks. This takes into account things like:-
- The ranking of the site that is supplying the Backlinks
- The domain type that is providing the Backlinks
Social Media helps make my website effective
If you have an active Twitter account that helps improve your website grade. Yes there is a Twitter Grader and this is one area where I need to do more work to improve and make my website effective. So why not go ahead and help by following ComputerSpot on Twitter
Traffic makes my website effective
This one is the obvious thing that will help me make my website effective. The more effective the website the more people will visit it and then it becomes a self fulfilling prophecy. However people will only come back and visit your website again if you keep posting interesting material and keep informing them about the new articles that you have posted, using Twitter, email etc. So just writing good content is not enough to make my website effective, I need to make sure that its found and that people read what has been written.
Human Activity makes my website effective
The way that a webmaster or blogger can quickly and easily see that their blog is a success to by the comments the site receives. Google likes to see activity on a site, so go ahead and leave a comment at the base of this post.
Leaving comments on a site also helps your site, as what you are doing as part of your comment is creating a Backlink to your website. So when you leave comments on a site you are helping 3 sets of people:-
- The visitors to the site – as they get to read your comments
- The owner of the site – as they get the activity and benefit from your comments
- Yourself – as your website now has another Backlink to it and Backlinks are a good thing
So when you visit a site and read an article go ahead and leave a comment and help everyone, including yourself.
So is my Website Effective?
You can see that WebsiteGrader will help you to see where your site is falling down and what you need to do in order to improve your site. Take a look at WebsiteGrader and enter your website details and see if you can get benefit from the Free Report.
If after looking at the report you know that your website needs some optimisation and traffic generating work then I suggest that you talk to my friend Raglan Tribe over at Clockwork Sales. After all WebsiteGrader just shows you how good a job you have done, it won’t necessarily tell you how to fix everything. You still need a good SEO consultant and Internet marketeer to do that.
Whilst all of the above are important the key thing that I can do to make my website effective is to provide regular good content, so that you keep coming back.