Archive for October 2010
The Constant Contact Guide to Email Marketing
Author: Eric Groves
If you run a small or medium size business then you will be engaged in some form of marketing. Email Marketing is one of the most common forms of marketing, as generally it is low cost and simple to do. There are loads of companies who offer email marketing services, Constant Contact is one of the major players, along with Awebber and Vertical Response.
Whilst this book is targeted at users of Constant Contact it contains a lot of useful information that is applicable to any of the common email marketing platforms. Eric Groves has done a great job of providing a invaluable guide to the art of email marketing.
What is Email Marketing?
Eric Groves and Constant Contact show you how to create high-impact, low-cost email campaigns
Email marketing is an incredibly cost effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your email is noteworthy or an annoying waste of your customer’s time depends on your ability to stick to stick the fundamentals of good marketing and authentic relationship building.
The ‘Constant Contact Guide to Email Marketing’ presents best practices and relationship-building principles from America’s leading email marketing firm. With over 280,000 small business and non-profit clients, Constant Contact is constantly testing and learning what works and what doesn’t, and it’s all here. There’s no other email guide on the market that provides this level of comprehensive, practical guidance. Whether you’re starting your own small business or need to grow on a shoestring budget, this book will get you up to speed fast.
The Constant Contact Guide to Email Marketing will demonstrate:
- Ten email pitfalls that will get your business into trouble
- Ten things your customers expect you to do
- The “soft” benefits of email marketing
- The benefits of using email marketing in combination with other marketing efforts
- How four types of permissions can make or break your strategy
- How to build email lists that are valuable and effective
- How to Create valuable content
- The benefits of choosing an effective, professional email format
- How to ensure your emails are delivered, opened, and read
With The Constant Contact Guide to Email Marketing, you’ll learn to avoid the common mistakes of email marketing, give your customers content they love, and combine an effective email marketing strategy with your traditional marketing efforts giving you way more bang for your marketing buck.
What is in The Constant Contact Guide to Email Marketing
The book is laid out in 14 chapters that show you how to make the most of your email marketing campaigns.
- Chapter 1 The 40 “Know It or Blow It” Rules of Email Marketing
- Chapter 2 The Power of Email Relationships
- Chapter 3 Making Money: The Economics of Email
- Chapter 4 The Benefits of Permission-Based Email Marketing
- Chapter 5 Building a Quality Email List
- Chapter 6 Making Your Email List More Valuable
- Chapter 7 The Three Rules of Valuable Email Content
- Chapter 8 Creating Email Content That Leads to Action
- Chapter 9 Looking Professional: Choosing an Effective Email Format
- Chapter 10 Making Introductions: Subject Lines, From Lines, and Frequency
- Chapter 11 Email Filters and Other Delivery Challenges
- Chapter 12 Tracking and Improving Email Campaigns
- Chapter 13 Collecting More Feedback with Surveys
- Chapter 14 Getting Beyond the Inbox
- About the Author
- About Constant Contact
This book is full of powerful knowledge which show you how to improve your email campaigns and make sure that you don’t fall foul of privacy and spam regulations.
You can order the Paper copy of the book or download the Kindle Edition direct from Amazon by clicking on the book cover to your left.
I hope that you enjoyed our review of ‘The Constant Contact Guide to Email Marketing’
Get Your Copy of The Constant Contact Guide to Email Marketing
Windows 7 Inside Out Book/CD Package
ISBN Number 0735626650
Authors: Ed Bott; Carl Siechert; Craig Stinson
This book continues the well known Inside Out Series from Ed Bott and Carl Siechert. These authors take a technical subject and make it readable, whilst still keeping the value in the book. If you already use Windows 7 and you’re beyond the basics, then this book will provide deep insights into the inner workings of Windows 7. This highly organised reference book is packed with hundreds of time saving solutions, trouble shooting tips, and workarounds. Using the knowledge gained from Windows 7 Inside Out will help you to get the most out of your computer. Discover how the experts tackle Windows 7 and challenge yourself to new levels of mastery!
At a high level Windows 7 Inside Out will:
- Compare the features and capabilities of each of the Windows 7 editions
- Show you how to configure and customise your Windows 7 implementation using the advanced setup options
- Demonstrate the best way to manage files, folders, and media libraries
- Show you how to set up a wired, or wireless, network and manage shared resources
- let you find out the best way to administer user accounts, passwords, and logons to help secure and control access to resources
- Explain the Internet Explorer 8 settings and help you to understand the differences between the security zone types
- Show you how to master Microsoft Security Essentials to protect your PC against viruses, worms, malware and spyware
- Discuss how to troubleshoot problems and fine-tune your computer performance
- Let you automate routine maintenance tasks with scripts and other tools
Its not a lightweight book, at over one thousand pages, but it never seems to be heavy going or overly complex. Even when attacking complex subjects, which delve into the Windows Registry, the book remains informative and readable.
Summary of the chapters included in Windows 7 Inside Out
Whilst Windows 7 Inside Out has 26 Chapters the book is divided up into 6 sections, looking at the high level topics. This allows you to focus in on a specific topic area, without having unwieldy huge chapters.
Windows 7 Inside Out – Part 1 Getting Started
- Chapter 1: What’s New in Windows 7
- Chapter 2: Installing and Configuring Windows 7
- Chapter 3: Obtaining Help and Support
- Chapter 4: Personalising Windows 7
- Chapter 5: Adding, Removing, and Managing Programs
- Chapter 6: Using Internet Explorer 8
- Chapter 7: Adding Windows Live Programs and Services
Windows 7 Inside Out – Part II: File Management
- Chapter 8: Organizing Files and Information
- Chapter 9: Using Windows Search
- Chapter 10: Advanced File Management
- Chapter 11: Backup, Restore, and Recovery
Windows 7 Inside Out – Part III: Digital Media
- Chapter 12: Playing and Organizing Digital Media Files
- Chapter 13: Sharing and Syncing Digital Media
- Chapter 14: Using Windows Media Center
Windows 7 Inside Out – Part IV: Security and Networking
- Chapter 15: Security Essentials
- Chapter 16: Managing User Accounts, Passwords, and Logons
- Chapter 17: Setting Up a Small Office or Home Network
- Chapter 18: Sharing and Managing Network Resources
- Chapter 19: Fixing and Tweaking Your Network
Windows 7 Inside Out – Part V: Tuning, Tweaking, and Troubleshooting
- Chapter 20: Tuning Up and Monitoring Performance
- Chapter 21: Performing Routine Maintenance
- Chapter 22: Using Advanced System Management Tools
- Chapter 23: Troubleshooting Windows Errors and Crashes
Windows 7 Inside Out – Part VI: Windows and Your PC
- Chapter 24: Setting Up and Configuring Hardware
- Chapter 25: Managing Disks and Drives
- Chapter 26: Using Pen, Touch, and Voice Input, Windows 7 Editions at a Glance, Working with the Command Prompt, Index to Troubleshooting Topics
In addition to the printed version of the book you also get a CD as part of the Package. This allows the authors to include additional material in Windows 7 Inside Out.
What is included on the Windows 7 Inside Out CD
The CD included as part of the Windows 7 Inside Out Package includes:
- Fully searchable eBook version of Windows 7 Inside Out
- Downloadable Windows gadgets along with other tools for customising Windows 7
- Insights direct from the Microsoft product team on the official Windows 7 blog
- Links to the latest security updates and products, demos, blogs, and user communities
Overall Windows 7 Inside Out is an excellent read, Messrs Bott, Siechert and Stinson have another hit book to add to the Inside Out Series. Find out more about Windows 7 Inside Out and order your copy today, or take a look at the available Windows 7 Training courses.
If you are starting a new business venture should you use VoIP for business phone calls? All businesses need to be able to make and receive calls, so if you run a business then you are going to have some form of phone system. When you start a small business venture you are going to need a phone number. At this point you have a couple of options as to what you are going to do, these include:-
- Get a new analogue phone line for your business
- Buy a mini-PBX and get an ISDN2 line
- Use your home phone to start with
- Use your Mobile phone
- Use a Hosted VoIP for Business provider
All of the options above will work, to one extent or another, but you need to consider your plans for your business in order to decide if VoIP for Business is the way to go for your new business venture.
The reasons for using VoIP for Business Telephony
Where are you going to work from?
If you are just starting a new business, unless you are lucky enough to have some financial backing, then you are probably going to start by running your business from home, to keep the overheads down.
VoIP for Business for the Home Worker
In this case its unlikely that you are going to want to get an additional line at home, neither do you really want to advertise your home phone number as part of your business material. If you already have an ADSL line at home then you can use VoIP for Business, with very little additional costs. The benefit here is that you now have a separate phone number for your business that will move with you as you out grow the home office.
VoIP for Business for an Office Worker
As your small business expands and you move into an office, or use a serviced office, you can quickly expand by adding additional phones. You still have the same central ‘Office’ number but now can have hunt groups, auto-attendants, departmental numbers and Direct dials. The system continues to grow with your business, you just add phone when you need them.
VoIP for Business for Multi Office Companies
If you have multiple offices the a hosted VoIP for Business solution is an ideal and cost effective option for you. All of the calls between your offices will be Free, assuming that you have chosen the right VoIP for Business provider. You can have hunt groups across the locations, so if everyone in one office is busy the calls can be answered where there is spare capacity.
If you have home workers the a good VoIP for Business solution is essential, as this will allow your home workers to be part of the office phone system. Allowing them to make and receive calls at home, but appear to be in the office as far as everyone is concerned.
Advantages of Hosted VoIP for Business
There are many advantages of using a hosted VoIP for Business solution, these include:-
- Number Portability – As your business expands and you outgrow the home office you will start looking for office space. With a hosted VoIP for Business solution you dont need to change your number , or let anyone know that you are moving. Just pick up your VoIP for Business, IP phone, and plug it in to your new ADSL line in the office, its that simple.
- Unlimited Expansion – As the business grows you can just add additional VoIP for Business phones, you don’t have to worry about outgrowing your PBX.
- No Major Capital investment – You don’t have to invest in a PBX, the hosted VoIP for Business provider have already done that for you.
- Free Calls – All calls between your phones, not matter where they are located, are free. With most VoIP for Business suppliers calls between all subscribers of the same service are also free of charge.
- Low Cost Calls – Most VoIP for Business suppliers provide highly competitive call charges for local, national and international calls.
- Online upgrades – As your Hosted VoIP for Business solution is a cloud computing service you benefit from new features and functions as the service provider upgrades their infrastructure.
- Integration – Most Hosted VoIP for Business solutions provide excellent integration with Web applications, Outlook and CRM systems. So you can easily dial your contacts direct from applications like your CRM, or Support, system. You can also see who is calling before you answer the phone, if you have you contacts synchronised.
VoIP for Business is the best phone system for small business
Overall VoIP for Business is the ideal solution for almost any type of business, but especially for a small or medium sized business or sole trader. The call quality is superb these days and it offers a very cost effective and high quality solution, without the need to tie up capital. If you have selected a business grade solution there is every reason to use VoIP for Business.
Who should I use for my VoIP for Business supplier?
In the UK we can provide one of the most cost effective VoIP for business solutions. To find out more about VoIP for Business in the UK contact SystemAssure and we can show you Voiplicity in action.
What is an email signature?
An email signature comprises text and/or images that is added to the end of an outgoing email messages. You can use an email signature to automatically add “boilerplate” text, like: The items required for legal compliance, Marketing Messages and Disclaimers. Sometimes you will find that email signatures are also called email footers, they are the same thing and the terms can be used interchangeably.
Create an email signature including your logo
You must use Microsoft Office Word as your email editor when your email signature includes pictures or logos.
- In the main Outlook window, on the Tools menu, click Options, and then click the Mail Format tab.
- Under Message format, in the Compose in this message format list, click the message format that you want to use the signature with.
- Under Signature, click Signatures, and then click New.
- In the Enter a name for your new signature box, type a name.
- Under Choose how to create your signature, select the option you want.
- Click Next.
- Click Advanced Edit.
When the dialog box appears cautioning you that an editor not part of Microsoft Office Outlook will open, click Yes.
- Design your email signature. Make sure that you include the relevant legal requirements if you are a business.
- When you are ready to insert a picture or logo, on the Insert menu, point to Picture, and then click From File.
- Close the advanced editor, making sure that you click Yes to save your changes.
- When you finish editing the new signature, click OK.
Note: If you are creating your signature in Word, make sure that you press SHIFT+ENTER at the end of each line of text. If you press only ENTER, Outlook inserts your signature so that the recipient sees your signature in double-spaced format.
What next with your email signature?
After you create your email signature, you need to configure Outlook to insert your signature in your email.
OpsMgr Cumulative Update 3
Cumulative Update 3 (CU3) for Microsoft System Center Operations Manager (SCOM) 2007 R2 is now available. This update also includes Cumulative Update 3 for Cross-Platform Components (KB2222955).
If using PRO Integration, please see the Update below.
Whats included in Cumulative Update 3
Cumulative Update 3 (CU3) for Microsoft System Center Operations Manager (SCOM) 2007 R2 includes all preceding cumulative updates for System Center Operations Manager 2007 R2. Additionally, Cumulative Update 3 resolves the following issues:
- Feature addition: Azure Application Monitoring
- Feature addition: Parameter Extraction in Web Application Synthetic Transactions
- Some ACS reports do not work as expected in Windows Server 2008
- SCOM 2007 SP1 Reports do not run after a shared Data Warehouse is upgraded to SCOM 2007 R2
- The SDK Services stops working due to an unhandled exception, and the operations console becomes unresponsive
- Multi-selection in the alert view is not maintained during a view refresh
- The operations console stops working when creating an override on the cluster resource group monitor
- When Agentless Exception Monitoring (AEM) is set up to use SharePoint, reports from Watson are blocked
- The Operations Manger Console stops working when a high number of instances of State Views or Alert Views are left open for extended durations
- Upgrading MPs that include new properties may not recreate views correctly
- The total transaction response performance counter in URL monitoring is not accurate
- MPs with empty knowledge elements cannot be imported in Operations Manager 2007 R2
- Monitoringhost.exe does not work reliably on Windows 2003 SP2 X64 Domain Controllers
- Alerts using the “Specific Time Period” criteria are not included during automatic alert view refresh
- ACS forwarders with 15 character names in workgroups are unable to communicate with the ACS collector
- Language packs authored for a previous version of an MP cannot be imported once an updated MP is released
- Language Pack import fails if the MP contains strings which are not contained in the English Management Pack
- Generic performance reports consume a large amount of temporary database space and can fail for Windows Server 2003 Computer Groups
- When using a remote console the notification wizard does not work in certain situations
- The SDK service may stop working due to an arithmetic overflow error in very rare circumstances
- The notification scheduler does not compensate correctly for different time zones
Full details of Cumulative Update 3
Full details of Cumulative Update 3 for System Center Operations Manager 2007 R2, visit the following Microsoft Web site at http://support.microsoft.com/kb/2251525/. So if you are using OpsMgr to manage your Window and Linux infrastructure go to the Microsoft website and get your copy of Cumulative Update 3.
Update on Cumulative Update 3
Just came across this update on CU3 on Graham’s System Center Blog If you use PRO Tips read this before you update to CU3, as PRO will stop working.
OpsMgr Cumultive Update 4 Now available, read the details on ComputerSpot.
Now you can follow ComputerSpot on Google Buzz
We have recently added a Google Buzz account for ComputerSpot, so now you can follow ComputerSpot on Buzz and stay up to date with the latest ComputerSpot posts.
What is Google Buzz?
Buzz is a Social Network, from the people at Google, which is similar in concept to Twitter. You can take a quick look at our Buzz Page by going to http://www.google.com/profiles/AKComputerSpot
You can also find out how to create your own Buzz Profile by following the ‘Create Your Own Public Profile’ link at the base of my Google Buzz Profile.
Secure Vantage Launch Audit Manager 2010
Secure Vantage have launched the latest update to their, highly successful, Security Compliance Audit Reporting Management Pack for Microsoft System Center Operations Manager (OpsMgr).
Secure Vantage Audit Manager 2010 leverages the underlying Microsoft Audit Collection Services (ACS), which is part of OpsMgr. It also provides facilities to manage the ACS infrastructure. Secure Vantage fully integrates with System Center Operations Manager 2007 R2 and the OpsMgr security model. Secure Vantage Audit Manager then extends the ACS components to provide facilities for:-
- Audit Collection Archiver
- Audit Collection Manager
- Compliance Reports (See the list below for supported Regulations)
- Real Time Security Alerts
- Security Console
- Security Forensic Analysis of ACS information
- Syslog Gateway to get information into ACS
If you use OpsMgr within your business and need to to report on Security Events then take a look at Secure Vantage Audit Manager 2010 and see how it can help your business with Security Audit and Complaince.
Secure Vantage Background
Secure Vantage Technology’s Audit Manager 2010 can help your company to reduce the time and resources you spend in the IT security auditing process, thus helping you meet your deadlines and save money in the process. Based upon industry best practices and expert guidance, our certified auditor-led Audit Assist program is designed to eliminate the risks associated with preparing for external audits by ensuring the proper technical controls and corporate policies are in place.
Next Steps with Secure Vantage
To learn more about how Secure Vantage can help your enterprise with its it security auditing process, please contact the UK Secure Vantage Partner AK Computer Services.